- Global Leader Program
- Strategic Management
- Competitive Analysis
- SWOT Analysis
How would you turnaround McDonald's negative growth issues and lack of competitiveness in a global market shifting to health conscious options?
The Global Leader Program at NUCB is full of diversity, with 40 nationalities represented each year, and using case method in the setting will enhance your understanding of cultural perspectives.
In this Open Campus, you will attend Prof. Nigel Denscombe's Strategic Management course which introduces various easy to understand strategy frameworks and related strategic concepts connected to real world business situations to enable participants to grasp a better understanding of how to deal with the strategic issues so as to perform their own prospective future business roles more effectively and become better managers, especially on the global stage.
Class Visit: Strategic Management
Theme: Market-Orientated Capitalism Competition
Case: McDonald's 2015: Warning Out!