The typical idea of an ‘MBA Education’ refers to the idea of learning and discussing ‘management skills’ through the case study method and practical application of standard business administration frameworks. This ‘left-side of the brain’ thinking involves developing structured organizational skills. On the other hand, fields like entrepreneurship, leadership, and marketing are based in the ‘right-side of the brain.’ Recent academic literature and practical effort has been increasingly given to utilizing the ‘innovative thinking’ that occurs on this half of the brain. Discovering the seeds of new business design, as well as sustainable growth, requires matching business innovation with creativity.
We have a wide variety of experiences in each lecture which provides new awareness so our livelihood is enriched on weekdays too.
The Business Innovation Program (BIP) provides you with the skills to assess business situations and discover opportunities. It adds depth to your ability to analyze with creativity and a mutli-dimensional perspective. A key aspect of the BIP is the 'Innovation Project' which encompasses and employs all the methodology you learn in your first year of weekend courses.
Utilizing the 'Weekend MBA' course structure at the NUCB Business School, all lectures are held on Saturdays and Sundays and each class is completed in four days over two weekends. This format allows you to make the most of your time; quickly implement the new skills that you acquire into your professional work, share your experience and results with your classmates and professors and finally sharpen those skills in the following weekend through the integration of academic learning with real-world business applications. This virtuous cycle is a unique strength of the 'Weekend MBA'.
The Innovation Project is a seminar aimed at giving students a chance to analyze their study results and report on what they have learned through practice. It is the essence of combining academics with business world practicality. Over the course of the year, you will constantly have the chance to deploy the training in innovation you receive at NUCB and reflect on those results back in the classroom. As part of the project, a real commercial theme is given as learning material, and you will practice applying innovation practices to products, services, marketing and the organisation management in teams with your peers. The specific commercialization theme can be provided by industry (a collaborating company) or chosen by the students themselves.
My perception of 'everyday work' has changed sharply. I realized that one casual word has potential to evolve into an idea that has never been thought of before and make new connections.
The BIP provides a systematic curriculum composed of 4Cs: Creative, Chance, Change, and Challenge. This structure reflects the idea of an evolving MBA education program in which frameworks can be effectively used to further develop talented students based in traditional MBA practices.
The practical study seminar teaches techniques of innovation, process, analysis, and reporting. This step in the process is designed to show you what has been done and open your eyes to possibility through creativity. Various themes related to industrialisation are offered in collaboration with a company, and students are given real tasks.
With a variety of students, you can develop new awareness by engaging in discussions with various perspectives. You can also create a network of connections that you would not be able to build anywhere else.
The Business Innovation Program (BIP) was launched in Nagoya in April 2013 and quickly followed in Tokyo in September of that year. Both campuses are strategically located within minutes of the station and it is possible to transfer between the two campuses. Each campus is fully equipped with Wi-fi, audio/video multimedia technology, access to databases, and the comforts of a great business environment. The grand opening of the Nagoya Marunouchi Tower Campus in June 2015 included architectural designs specific for the BIP.
|2||MIT Sloan School of Management|
|3||ESADE Business School|
|4||Université Catholique de Louvain|
|30||NUCB Graduate School|
2016 Ranking: Asia #1, Global #26
The Nagoya Marunouchi Tower campus, completed in June 2015, is specially equipped with most suitable floor plan layout for the learning process unique to the BIP. In addition to the auditorium and suite-style classrooms, an entire floor has been reserved for BIP. This open environment is ideal for creating a common creative space, brainstorming in a large group discussion, and individual rooms for group work.
NUCB has established student exchange partnerships with more than 123 leading business schools, from 54 countries across 5 continents. In our exchange program, students are able to study abroad while tuition fees at partner schools are waived. There are also scholarship programs for study abroad students who demonstrate the highest levels of excellence.
After completing one year of study at NUCB and one year of study abroad, students in our Double Degree Program obtain two Masters degrees - one at NUCB and one at a partner school. This unique program provides an advanced experience of international education, and a unique qualification with which to further your career in the global business community.
I came to NUCB and my daily lifestyle has changed. I started to think more carefully each and every day by putting myself in an environment where I can work hard.
The NUCB Business School has received certification from the Ministry of Education, Culture, Sports, Science, and Technology (MEXT) as a ‘Brush Up program for Professionals’ for our Pre-MBA, MBA, Global MBA, EMBA, and Tax Account Programs. This certification is recognition from the Japanese government that NUCB is well-qualified to improve the knowledge, abilities, and practical skills of working people in Japan. In addition to the accreditation by international organizations such as the AACSB and AMBA, this domestic recognition provides further confidence to students in their employability and practical Japanese management skills.
NUCB - Professional Practical Education and Training Institution
NUCB’s status as General Education and Training Benefits was upgraded on December 15, 2015 by the Ministry of Health, Labour, and Welfare to Professional Practice Education and Training Benefits. Under the new designation, which now includes all programs offered under the graduate school, eligible students can receive a maximum ¥960,000 as reimbursement for enrolling in and successfully completing a two-year program. For students of the NUCB Business School, this form of financial aid represents a compelling opportunity to start enhancing your practical and managerial skills.
The learning style of the BIP involves drawing on the experiences of students with diverse backgrounds and perspectives. The faculty of the BIP are experts in promoting a classroom experience that unites these differences to make a stronger, collective mindset on the process of innovation. Through the brainstorm sessions and discussions, students stimulate both sides of their brain in a continuous cycle of idea creation. The result is a powerful combination of intellectual exploration and extraordinary discovery in business innovation.
When you hear the word "innovation" some people may imagine something very technical, such as the invention of a scientific researcher. How should we look at business innovation?
Innovation starts by being "aware" of different ways of looking, or combining things in a different way. Take for example, a student venture company that looked at cost as a source of profit and changed the "reverse side of printing paper" to "a space for advertisement." Another example is a young business man who succeeded in running a job recruitment website by introducing an "award" system for those who succeed to get jobs. Companies create business; not from analyzing the customer survey, but from observing customer behavior and their mindset. Innovation is not complicated, but is rather simple.
I see the point that innovation can happen anywhere around us. In the conventional MBA system, observation was not viewed as important as analysis. Is it possible for us to develop such an intuition through training in order to discover new angles of looking at things?
Yes, it is. For example, in order to efficiently discover business hints when observing a certain subject, there are specific approaches and methods that one should follow. It is also necessary to be trained to materialise new ideas, such as making a prototype. Intuition for innovation or new business happens momentarily and emerges suddenly, without any sign in advance. In order to keep our intuition active, it is important to continuously challenge ideas and materialise new ones.
Students may be able to enroll in BIP courses from one single course. One course costs ¥120,000 (approximately $1,000 USD). Credits earned for each course can be later transferred as regular course credit.
NUCB graduates can take one BIP course for ¥60,000 (half the regular price). It is free to audit courses that you have already completed in your program.
Professor Yasutomi Kitahara
Innovation & Creative Thinking
Assistant Professor Ryusuke Koyama
Business Model Design
Assistant Professor Kazuo Nozaka
Professor Mitsuyori Miyake
Management, Organization & Strategy
Assistant Professor Kazuhiro Takino
Dean Seiichiro Iwasawa
Economy in Emerging Markets
Professor Nobuyuki Nomura
Professor Takashi Yamaoka
New Age Marketing
Professor Takehiko Ito
Professor Shigetsune Yamoto
Creativity and Innovation
Financial Intermediation, Banking, Corporate Finance
Professor Yuji Nagasawa
We look forward to seeing you at the information session.
While sitting in the middle of a lecture one day, I realized that I was surrounded by excellent business people. My desire to step-up resulted in my career change.
Prospective MBA/MSc students are welcome to visit us for individual consultation. Feel free to register at any time.
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