About Us

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About Us

NUCB Undergraduate School is a non-profit, private university located in Nisshin City, Aichi prefecture within the Tokai region of Japan. The School was founded by Kurimoto Educational Institution (KEI), which is a legally incorporated educational institution.  Established in 1953, it was the first undergraduate institution in Japan to be fully accredited by AACSB international (in 2006) - a hallmark of excellence in business education that has been awarded to less than 5% of 16,000 business schools in the world.

Our main campus, Nisshin / Nagakute, is set in the beautiful Nisshin countryside just outside of Nagoya City where we have almost 3,000 students and over 100 faculty. We are the only university in Japan to offer a BBA degree taught 100% in English. We also have a downtown campus located within walking distance from Nagoya station where we teach solely using the Case Method.


Our mission is to educate innovative and ethical leaders who possess a ʻFrontier Spiritʼ and to create knowledge that advances business and society. Our undergraduate students will have the ability to bridge the gap between New Asia and the rest of the world

Frontier Spirit

The Founder, Dr. Yuichi Kurimoto, was the first international graduate of the University of Alberta, Canada. While he was a student there in the early Showa era, he was very impressed by the energy by which the Canadians were opening up to the western frontier.

It was at this time that he adopted the motto “Frontier Spirit”—an encomium to the Canadians opening the frontier and a starting philosophy for his own new school. This motto continues to animate all of the schools in the Kurimoto Educational Institute.

"Frontier Spirit" refers to the school's mission to create leaders rather than followers, to nurture young persons who think creatively and independently and to impart to students the skills and qualities that they will need to become pioneers in the future. Specifically, "Frontier Spirit" refers to the spirit of a person who never gives up and who, by acting in an original manner, seeks to benefit humanity, society, and the nation.

At NUCB Undergraduate School, we aim to educate our students to have a true "Frontier Spirit" and to take their rightful places on the international stage of the twenty-first century.

Academic Programs

Bachelor of Business Administration

  • Global BBA (EN)
  • BBA (JP)

Bachelor of Science

  • in Management (JP)
  • in Economics (JP)
  • in Commerce (JP)

Bachelor of Arts

  • in International Studies (EN)