About Us

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About Us

NUCB Undergraduate School is a non-profit, private university located in Nisshin City, Aichi prefecture within the Tokai region of Japan. The School was founded by Kurimoto Educational Institution (KEI), which is a legally incorporated educational institution.  Established in 1953, it was the first undergraduate institution in Japan to be fully accredited by AACSB international (in 2006) - a hallmark of excellence in business education that has been awarded to less than 5% of 16,000 business schools in the world.

Our main campus, Nisshin / Nagakute, is set in the beautiful Nisshin countryside just outside of Nagoya City where we have almost 3,000 students and over 100 faculty. We are the only university in Japan to offer a BBA degree taught 100% in English. We also have a downtown campus located within walking distance from Nagoya station where we teach solely using the Case Method.

Mission

Our mission is to educate innovative and ethical leaders who possess a ʻFrontier Spiritʼ and to create knowledge that advances business and society. Our undergraduate students will have the ability to bridge the gap between New Asia and the rest of the world

Frontier Spirit

The Founder, Dr. Yuichi Kurimoto, was the first international graduate of the University of Alberta, Canada. While he was a student there in the early Showa era, he was very impressed by the energy by which the Canadians were opening up to the western frontier.

It was at this time that he adopted the motto “Frontier Spirit”—an encomium to the Canadians opening the frontier and a starting philosophy for his own new school. This motto continues to animate all of the schools in the Kurimoto Educational Institute.

"Frontier Spirit" refers to the school's mission to create leaders rather than followers, to nurture young persons who think creatively and independently and to impart to students the skills and qualities that they will need to become pioneers in the future. Specifically, "Frontier Spirit" refers to the spirit of a person who never gives up and who, by acting in an original manner, seeks to benefit humanity, society, and the nation.

At NUCB Undergraduate School, we aim to educate our students to have a true "Frontier Spirit" and to take their rightful places on the international stage of the twenty-first century.

NUCB redefined ‘New Asia’ which originally referred to a region transforming into major world markets in their own right from their roots as the world's factory markets when the previous strategy was set.
The University now sees ‘New Asia’ as a region even more important to the world’s prosperity with a strong trade capacity and high consumption power. Asian economies have been active participants in the new wave of change by digitalization and are being transformed by the rapid adoption of technologies. It continues to be committed to produce business leaders who can shape and develop this market.

Education Policy


In order to train business leaders and entrepreneurs who can contribute to the business world of tomorrow, we offer an advanced education and research environment throughout our educational institutes. Our university selects entrants who have the ability to excel in an active learning environment. We evaluate students to strict standards to ensure high-quality education.

In particular, we will seek the following for admission:

  • Those who have completed a high school educational curriculum and acquired the required logical thinking and communication skills necessary for university study;
  • Those who can solve problems through the ability of sound judgment and reasoning;
  • Those who have a broad perspective and respect for others with a willingness to learn in a diverse international community

Education Environment

All courses are conducted by the quarter system and the academic year is split into 2 semesters, equalling to 4 terms in total, and each course will be completed in a single term lasting 7 weeks.

Classes are conducted using the Case Method and Active Learning teaching method. Students must prepare at least 3 hours for each case and be confident in speaking in front of large audiences.

NUCB Undergraduate School operates a strict grading policy to ensure we keep a high level of motivation and competitiveness in the classroom. We also have a strict attendance policy.

Values

  • Excellence in teaching and research.
  • Continuous quality improvement in enrollment management.
  • Provision of efficient, responsive and effective administration.
  • Determination to being innovative in our pedagogy and social orientation.
  • To promote practical industry-focused teaching and research hand in hand with theoretical considerations.
  • Inculcate ethical values in business and academic practices.
  • To value diversity.
  • To provide education from a global perspective.
  • To attract and maintain a high quality staff.
  • Utilize leading-edge educational technology in teaching and administration.

Academic Programs

Bachelor of Business Administration

  • Global BBA (EN)
  • BBA (JP)

Bachelor of Science

  • in Management (JP)
  • in Economics (JP)
  • in Commerce (JP)

Bachelor of Arts

  • in International Studies (EN)