About Us

Mission

Our mission is to educate innovative and ethical leaders who possess a ʻFrontier Spiritʼ and to create knowledge that advances business and society. Our undergraduate students will have the ability to bridge the gap between New Asia and the rest of the world.

Frontier Spirit

The Founder, Dr. Yuichi Kurimoto, was the first international graduate of the University of Alberta in Canada. During his studies there in the early Shōwa era, he was profoundly inspired by the pioneering energy with which Canadians were opening the western frontier. It was in this formative period that he adopted the motto “Frontier Spirit”—both an expression of admiration for the Canadian frontier ethos and the foundational philosophy upon which he established his own educational institution. This guiding principle continues to underpin and animate all schools within the Kurimoto Educational Institute.

The concept of “Frontier Spirit” articulates the institution’s enduring mission to cultivate leaders rather than followers: individuals who think creatively and independently, and who possess the skills, character, and resilience necessary to become pioneers in an ever-changing world. More precisely, “Frontier Spirit” denotes the ethos of perseverance and originality, embodied by those who seek, through their own initiative, to contribute meaningfully to humanity, society, and the nation.

At NUCB Undergraduate School, we are committed to fostering in our students an authentic “Frontier Spirit” and to preparing them to assume responsible and influential roles on the international stage of the twenty-first century.

Education Policy

In order to train business leaders and entrepreneurs who can contribute to the business world of tomorrow, we offer an advanced education and research environment throughout our educational institutes. Our university selects entrants who have the ability to excel in an active learning environment. We evaluate students to strict standards to ensure high-quality education.

In particular, we will seek the following for admission:

• Those who have completed a high school educational curriculum and acquired the required logical thinking and communication skills necessary for university study;
• Those who can solve problems through the ability of sound judgment and reasoning;
• Those who have a broad perspective and respect for others with a willingness to learn in a diverse international community

Education Environment

Our main campus, Nisshin / Nagakute, is set in the beautiful Nisshin countryside just outside of Nagoya City where we have over 3,000 students and over 100 faculty. We are the only university in Japan to offer a BBA degree taught 100% in English. We also have a downtown campus located within walking distance from Nagoya station where we teach solely using the Case Method.

All courses are conducted by the quarter system and the academic year is split into 2 semesters, equalling to 4 terms in total, and each course will be completed in a single term lasting 7 weeks. Classes are conducted using the Case Method and Active Learning teaching method. Students must prepare at least 3 hours for each case and be confident in speaking in front of large audiences.

NUCB Undergraduate School operates a strict grading policy to ensure we keep a high level of motivation and competitiveness in the classroom. We also have a strict attendance policy.

Values

• Excellence in teaching and research.
• Continuous quality improvement in enrollment management.
• Provision of efficient, responsive and effective administration.
• Determination to being innovative in our pedagogy and social orientation.
• To promote practical industry-focused teaching and research hand in hand with theoretical considerations.
• Inculcate ethical values in business and academic practices.
• To value diversity.
• To provide education from a global perspective.
• To attract and maintain a high quality staff.
• Utilize leading-edge educational technology in teaching and administration.

NUCB Undergraduate School is a non-profit, private university located in Nisshin City, Aichi prefecture within the Tokai region of Japan. The School was founded by Kurimoto Educational Institution (KEI), which is a legally incorporated educational institution.  Established in 1953, it was the first undergraduate institution in Japan to be fully accredited by AACSB international (in 2006) - a hallmark of excellence in business education that has been awarded to less than 5% of 16,000 business schools in the world.