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Project Title: "Training of Entrepreneurs and Educational Systems for Extramural Collaboration Using Field Methods to Complement the Case Method"
Nagoya University of Commerce has been selected by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) for its "Menu III Intensive Education Program for Human Resource Development Project to Support Knowledge Intensive Society. Nagoya University of Commerce is one of only three schools in Japan and the only one in the Tokai area to be selected for this program (Menu III). In this program, an intensive program that effectively combines the "case method" and the "field method" is organized. By introducing the field method in earnest, students can gain hands-on business experience through off-campus training. The synergistic effect of the case method and field method will foster future leaders equipped with problem-solving and communication skills.
Discussing cases and practicing in the field
Practical learning through real-life issues
Intensive education with carefully selected and concentrated course subjects will realize high quality, high-density, and independent learning.
case method
In the case method, a traditional learning method in MBA education, students themselves play the leading role. In class, students take on the role of the protagonist in business challenges based on realistic teaching materials called "cases" (examples). Through repeated group and class discussions, students can develop their logical thinking, decision-making, and dialogue skills.
Examples of cases used
- Amazon
- Apple
- IKEA Japan
- McDonald's Japan
- Toyota Motor Corporation
field method
This program provides students who do not have practical business experience with a place to practice their skills. Students learn by solving problems through "experience" and "discovery," without being confined to the classroom. The case method is used to supplement the practical experience, and students can obtain higher learning effects by learning the basics, practices, and business concepts step by step. Internships and business contests, which are usually off-campus activities, are also incorporated into the classes, and faculty members provide solid guidance.
internship
This is a system to gain work experience at various companies and organizations for a certain period of time. The School of Commerce has its own companies and organizations to which students are dispatched, and internships are available at excellent local companies and well-known firms. By taking on the challenge of work experience that is not available on campus, students gain an understanding of work in the industry, which helps them plan for the future and improves their motivation to study.
Business Plan Contest
This is a contest in which participants search for business "seeds" from information obtained at the client company through the internship, and then formulate and present a business concept from the standpoint of a leader. The contestants propose new products and services, change business models, solve social issues, etc., and propose what customers really want.
