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  4. NUCB Undergraduate School Presents: Case Method Virtual Experience Days

NUCB Undergraduate School Presents: Case Method Virtual Experience Days

#Case Method #Harvard #Global BBA #NUCB


NUCB Undergraduate School is offering prospective students the opportunity to join our case method experience days free of charge. This is the perfect chance to be a part of a real demonstration of the case method with participants from all over the world to fully understand if this MBA style teaching methodology is a good fit for you.

Case Method


This method was first used at Harvard in the early 20th century and has since become hugely popular thanks to its effectiveness in developing knowledge, skills, and attitudes among experienced students.

The case method is at the core of the NUCB Undergraduate School academic experience. In its simplest form, each case is a simulation of a real-world business problem, and students are expected to take on the role of the protagonist, or decision-maker, to solve that problem and discuss the reasoning or logic behind each of their decisions.

Why teach using cases?

Unlike lectures in which students passively receive knowledge taught by their professors, at NUCB, it’s mainly the students who contribute ideas in dynamic learning classes. We firmly believe that the best way to learn to make professional business decisions is by making them in a safe, academic environment. Case discussions bring energy to the classroom and students are able to engage in the case rather than watching or reading about how it is done by others.


Sign Up

***All times are listed Japan Standard time (JST) GMT +9

Tuesday, September 14: 16:00 - 17:00
Dr. Townley, Ph.D. Macquarie University (Australia),
NUCB Undergraduate School Professor
Intellectual Property Law - Cosplay Copyright: The future regulation of the increasingly lucrative cosplay industry in Japan under copyright law.
Monday, September 20: 10:30 - 11:30
Dr. Hakeem, Ph.D. Tohoku University (Japan)
NUCB Business School Associate Professor
Platform Strategy - The Business of Platforms: What makes platforms different from traditional businesses and is it possible to build your own platform?
Thursday, September 30: 16:30 - 17:30
Dr. L. Wong, Ph.D. CUHK (Hong Kong)
NUCB Business School Professor
Digital Transformation - Industry 4.0 Technologies: How can Industry 4.0 technologies can serve both business and the greater good?
Monday, October 11 : 15:00 - 16:00
Dr. S. Wong, MBA Macquarie University (Australia)
NUCB Undergraduate School Lecturer
Quality Management - Service Quality: The GAP Model of Service Quality
Tuesday, October 12 : 13:00 - 14:00
Dr. Frendy, CPA (US-IL), Ph.D. Nagoya University (Japan)
NUCB Business School Associate Professor
Financial Accounting - Owners' Contribution on the Establishment of a Small Business: What are the different ways to contribute to the establishment of a small business?
Friday, October 22 : 11:00 - 12:00
Dr. Goi, Ph.D. Keio University (Japan)
NUCB Business School Professor
Business Model Design - Funding: Is funding the most important thing to start a business?
Tuesday, November 02: 10:00 - 11:00
Dr. Guo, Ph.D. Humboldt University of Berlin (Germany)
NUCB Business School Assistant Professor
Introduction to Game Theory - Prisoner's Dilemma: The Nash Equilibrium has been used to analyze wars, marketing strategies, and even penalty kicks in football.
Wednesday, November 17: 15:00 - 16:00
Dr. Qin, Ph.D. Waseda University (Japan)
NUCB Business School Associate Professor
Consumer Psychology - Anchoring Effect: How can firms take advantage of cognitive bias with a marketing strategy?
Thursday, January 20: 10:30 - 11:30
Dr. Hui, Ph.D. CUHK (Hong Kong)
NUCB Business School Associate Professor
Human Resource Management - The Future of Work in the Sharing Economy: UBER: Policies to address workers' concerns under the sharing economy.
Thursday, February 03  17:00 - 18:00
Dr. Law, Ph.D. CUHK (Hong Kong)
NUCB Business School Associate Professor
Knowledge Management - The LEGO Group: Publish or Protect? Innovations and how to protect them.