4th Business Plan Contest Held — Hosted by the School of Commerce
The final round of the 4th Business Plan Contest was held on Wednesday, December 14, 2024. This year, the contest welcomed a distinguished panel of judges: Mr. Hirotaka Kondō, Mayor of Nisshin City...
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NUCB Hosts the 3rd Business Plan Contest — Organized by the School of Commerce
The final round of the 3rd Business Plan Contest, organized by the School of Commerce at Nagoya University of Commerce & Business (NUCB), was held on Wednesday, December 6, 2023. Eight teams, i...
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Planning or Execution — Which Should Take Priority? Learning Through the Marshmallow Challenge in Field Basics
This is a report from Professor Masahiko Kamekura’s “Field Basics” class in the School of Commerce. As it was the first session of the course, Professor Yūji Ono, Dean of the School of Commerce, al...
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Promoting Local Businesses at “Ghibli Park” — NUCB Students Produce PR Videos (Aired on NHK, October 21)
The School of Commerce’s “Field Practice” class was featured and broadcast on NHK. Within the Intensive Education Program offered by the School of Commerce, Nagoya University of Commerce & Busi...
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Launch of the Intensive Program Combining Case and Field Methods
The Intensive Education Program, which effectively integrates the “Case Method” (learning through discussion) and the “Field Method” (learning through experience), has begun in the School of Commer...
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Applying Interview Techniques and Consumer Behavior Insights to PR Video Production
In the Intensive Education Program offered by the School of Commerce, Nagoya University of Commerce & Business (NUCB) provides high-quality, active learning through a carefully designed integra...
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