About the Faculty of Commerce
“Specialization,” “Implementation,” and “Resourcefulness”
In order to understand what the faculty of commerce is, we must first define commerce. Commerce refers to the field of study that studies marketing systems, corporate accounting, and finance. The study of commerce has a long history, and there is even a theory that it began in 1904 (The first faculty of business in Japan was established in 1949).
Regardless of the history of commerce, I think everyone has heard of terms such as marketing, sales, distribution, advertising, bookkeeping, accounting, and tax. However, commerce is a practical study related to business. The Faculty of Commerce at NUCB Undergraduate School aims to improve 3 skills "Specialization", "Implementation" and "Resourcefulness".
What do you learn in the Faculty of Commerce?
At NUCB Undergraduate School's Faculty of Commerce, you will learn about business in a comprehensive way starting with the basics. Then, we shift our focus to “marketing”, “accounting”, and “finance”. This is what we mean when we say “Specialization".
The business's aim is to collect funds through "finance" and provide what customers want through "marketing." Unless both activities go well, there is no way any business can find success. "Accounting" is the company's “report card.” As such it is important to understand it to determine a company’s financial health. If you cannot understand the state of the company, it will be very difficult to know what they are aiming for and how to develop their business. In turn, this would make it impossible to carry out its duties as a business. In other words, it's like joining a game without knowing the rules. In this way, the three fields of "marketing", "accounting", and "finance" are indispensable to the success of any business.
In addition, the Faculty of Commerce has secured a " unique internship destination ." Therefore, it is possible to participate not only in the internship that the university has but also an internship unique to the Faculty of Commerce. By combining "On-Campus Learning" with "On the Job Training” at a company in an internship, you can experience practical application during your time at NUCB Undergraduate School. You can experience actual advertising, sales, brand marketing, accounting, and tax businesses. You will use the knowledge you acquire to improve problem-solving ability. This is Implementation
We are training the next generation of talent who are willing to look to the future, talent who are ahead of the times, and ready to take on new challenges. In short, we will help you acquire “Resourcefulness" needed for success.
What is Marketing?
One of the lessons of marketing is that making a good product does not always mean it will sell or "things that cannot be conveyed are the same as things that do not exist".
In marketing, the emphasis is on creating a system that sells or a system that sends what consumers want to the market. In this way, marketing has a strong relationship with consumers, and it can be said that "where there is a customer, there is marketing." Japan is currently in a precarious situation where things cannot easily be sold. In these difficult times, marketing is becoming more and more important for companies to survive and grow. It is no exaggeration to say that it is the "era of marketing."
- Who are this company’s target customers
- How to find out the needs of customers
- How to develop products and services that are valuable to customers
- How well does this product sell?
- How to advertise the attractiveness of your company's products/services in advertising
- How to utilize the Internet system for marketing
Marketing isn't just limited to companies. We have been following trends in marketing, and marketing has become more and more relevant to all organizations and individuals. Marketing is a way of looking at things from a customer perspective be it citizen, patient, student, etc. This is a specialized field that conducts cross-sectional science on customer relationships. Therefore, marketing or thinking from the customer's point of view is indispensable for building a career and contributes to the career development of everyone.
- National Marketing
- Local Government Marketing
- School Marketing
- Hospital Marketing
- Charity Marketing
- Personal Marketing
What is Accounting and Finance?
Accounting skills and the ability to interpret corporate performance from financial data are required not only by highly specialized professionals but also by companies in general. Accounting begins with reading financial statements. A financial statement is like a report card (or a medical record that shows the health condition of a patient) for a manager. When you read the financial statement, you can see the activity status and current condition of the company. Companies use this information to collect funds to invest in machinery and equipment, product development, etc. This flow of money is “finance”. In the Department of Accounting and Finance, you can get hands-on experience learning the close connection between the two. Knowledge of “accounting” and “finance” will allow us to better understand the big picture.
- Is this company making profits according to sales?
- Where are the sources of profits of high-profit companies
- What is the cause of the huge deficit of this company
- Does the company have ample cash flow?
- How much profit does an investment in assets generate in the future?
- How to raise funds
Classes at Japanese universities are generally taught in a "passive-learning" lecture-style approach. This lecture-style approach uses textbooks and lectures to unilaterally convey theory and formulas from faculty to students.
However, in the lectures of the Faculty of Commerce at NUCB Undergraduate School we do things differently. We have fully adopted the "case method" of active learning. The case method is a lecture method that can be carried out interactively using cases or real-world situations that actually occurred in a company.
Specifically, using the case method, you can find answers to questions like the following: "What factors helped this company find success?" "What is this company’s strength or secret weapon?" "What kind of strategy should this company develop in the future?" The case method allows us to solve practical problems through discussion.
The mission of the Faculty of Commerce is to "cultivate leaders who can play an active role globally through a Frontier Spirit." The ability for a business leader to listen and to express their opinion is essential. As such, We believe communication ability is one of the most important in today's society. In response to such social demands, the Faculty of Commerce is developing a two-way, "case method method" that focuses on student-led learning.
From the standpoint of a student who wants to be in the Faculty of Commerce, simply sitting in the classroom and listening passively to the faculty may be boring. The case method gives our students the real advantage as they are an active participant in the lecture themselves and even help create the lecture. We would like students not only to learn specialized knowledge and theory but also to acquire communication skills, problem-solving skills, insights, creativity, and leadership by discussing business.
What is the difference between the Faculty of Commerce and the Faculty of Management?
The Faculty of Commerce and the Faculty of Management are different in terms of specialty and point of view.
Specialization: In the Faculty of Commerce, first of all, you will learn the basics of business. With that foundation firmly in place, we shift our focus on “specialization” in the three areas of “marketing,” “accounting,” and “finance.” All of which are essential for business. It may be difficult to imagine how you can raise the degree of specialization. One way to do this is to begin learning the basics in an easy to understand manner. On the other hand, in the Faculty of Management, you will study business on a much larger scale and a broader scope. Therefore, the Faculty of Management is a place for fostering generalists rather than specialists.
Point of View: In the Faculty of Commerce, you can learn about marketing. The important thing in marketing is creating a system to send what the customer wants to market. Always think about who the customer is (Who), what value is provided to the customer (What), and how to deliver it to the customer (How). Therefore, in marketing, it is important to capture the business from the "customer's perspective". In the Faculty of Management, on the other hand, you learn to look at a business from the "managerial point of view", it is important to learn about the management of the company and hone your ability as a manager. Marketing and Management are, of course, closely linked, but how problems are approached changes radically based on point of view.
The Faculty of Commerce provides generous support to each student through various employment support events.
Therefore, the Faculty of Commerce is focusing on developing leaders who play an active role in society with practical and specialized education and case method lectures.
We also actively support the acquisition of qualifications and certifications in the marketing field (sales), the accounting field (certified public accountants, tax accountants, Nissho bookkeeping), and the financial field (financial planners).
Our graduates find employment in a wide variety of fields, such as in the distribution, service, manufacturing, and finance industries. We have also produced personnel who are acting as accounting and tax specialists, such as "certified accountants" and "tax accountants."