Ikuo Takahashi

Commerce Professor

Biography

He earned his Ph.D. from the Graduate School of Business and Commerce at Keio University. After serving as a Professor at the Faculty of Business and Commerce, Keio University, he was appointed Professor Emeritus in 2023. He served as a Professor at the School of Business, Aoyama Gakuin University from April of the same year, and joined the Faculty of Commerce at Nagoya University of Commerce & Business as a Professor in April 2026.
His research focuses on Marketing and Consumer Behavior, particularly brand marketing strategies. In addition to his academic career, he has held key leadership roles, including Executive Director of Keio University. He currently serves as an Outside Director for Taiyo Life Insurance and Chairman of the Japan Industrial Association, bridging academic theory with business practice.

Research Interests

Marketing and consumer behavior

Final Education

Ph.D., Keio university

Awards & Honours

(2026) GAMMA Lifetime Achievement Award 2023: GAMMA Fellow Appointment. Global Alliance of Marketing and Management Associations (GAMMA))

Academic Papers

Ikuo Takahashi (2026) Effects of social networking site addiction and digital stress on employee outcomes – cross-cultural evidence. Cross Cultural & Strategic Management :2059-5794
Ikuo Takahashi (2025) The digital stress scale: cross-cultural application, validation, and development of a short scale. Review of Managerial Science 20 (May)
Ikuo Takahashi (2023) An empirical study on repeat consumer’s shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagement. The Asia Pacific Journal of Marketing and Logistics 35 (3) :1355-5855
Ikuo Takahashi (2022) The role of perceived value, trust and engagement in the C2C online secondary marketplace. Journal of Business Research 148 (September)

Book & Case Publishing

Ikuo Takahashi and Katsuyoshi Takashima (2024) Introduction to Consumer Behavior. Yuhikaku Publishing Co., Ltd