Yoko Nishide

Economics Associate Professor

Biography

Dr. Yoko Nishide received her Master of Business Administration (MBA) from Waseda University and her Ph.D. in Commerce from Hitotsubashi University.

Before starting her academic career at NUCB, she worked at Nomura Securities Co., Ltd. Her research interests include behavioral economics, financial literacy, and household finance. She conducts empirical analyses of household financial behavior from the perspective of behavioral economics, as well as financial literacy and financial behavior.

Research Interests

Behavioral Economics, Financial Literacy, Household Finance

Final Education

Ph.D., Hitotsubashi University

Academic Papers

Yoko Nishide (2025) The Effects of Financial Literacy on Financial Behavior in Japanese Households. Hitotsubashi University, Graduate School of Business Administration
Yoko Nishide (2024) The Effect of Financial Literacy on Portfolio Diversification. The Journal of Behavioral Economics and Finance 17 :2185-3568
Yoko Nishide (2024) The Effect of Financial Planning and Financial Literacy on Financial Security after Retirement in Japan. Journal of Household Economics 59 :1341-7374
Yoko Nishide (2023) The Effect of Financial Literacy on the Demand for Advice on Savings and Investments. Journal of Household Economics 58 :1341-7347

Grants

(2025) Japan Association for Financial Planners. Japan Association for Financial Planners Primary Researcher