Intensive Education Program | NUCB Undergraduate School

The New "Practical Education" at the Chubu Region's Most Historic School of Commerce

Project Title: "Training of Entrepreneurs and Educational Systems for Extramural Collaboration Using Field Methods to Complement the Case Method"

NUCB has been selected by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) for its "Menu III Intensive Education Program for Human Resource Development Project to Support Knowledge Intensive Society. Out of the three schools nationwide, NUCB is the only institution in the Tokai area to receive this honor. Under this program, NUCB offers an intensive education curriculum that effectively integrates the "case method" and the "field method." By fully incorporating the field method, students can gain hands-on business experience through off-campus practical training. This dynamic approach enables NUC to develop future leaders equipped with problem-solving and communication skills, providing them with the best of both worlds - the case method and the field method - to maximize their potential.

Through intensive education that carefully selects and focuses on specific subjects, we achieve high-quality, high-density, and self-directed learning.

Case Method

NUCB employs the case method, a traditional and highly effective learning approach in MBA education, which places students in a leading role. Students assume the role of the protagonist in business challenges based on realistic teaching materials known as "cases" and engage in group and class discussions. This methodology enables students to hone their decision-making, logical thinking, and dialogue skills.

Examples of cases used

Amazon
Apple
IKEA Japan
McDonald's Japan
Toyota Motor Corporation

Field Method

NUCB's program offers a platform for students without practical business experience to practice their skills. By solving problems through "experience" and "discovery" outside the classroom, students can gain practical knowledge that supplements the case method. Internships and business contests, usually held off-campus, are also integrated into classes, allowing faculty members to provide solid guidance. This approach provides students with a comprehensive learning experience that combines theoretical concepts with practical application, enabling them to develop essential business skills step by step.

Internship

NUCB's work experience program (Japanese) enables students to gain practical industry experience by working at various companies and organizations for a set period. The Faculty of Commerce has its own companies and organizations to which students are dispatched, and internships are also available at reputable local and well-known firms. This program allows students to challenge themselves with work experience that is not available on campus, providing them with a deeper understanding of the industry and motivating them to study more effectively.

Partner Companies

Aichi Farm (Tourist Farm / Nisshin City)
Arakawa Industry Co., Ltd. (Metal Processing / Nisshin City)
Kabox Co., Ltd. (Manufacturing and Sales of Japanese and Western Confectionery / Nisshin City)
Yakult Tokai (Sales of Yakult Products / Nisshin City)
Nonoyama Rattan Shop (Manufacturing and Sales of Rattan Products / Togo Town)
Nagoya France Corp. Co., Ltd. (Manufacturing and Sales of Confectionery / Toyota City)

Business Plan Contest

The business contest is an opportunity for students to search for potential business ideas by gathering information during their internships at client companies. Using this information, they develop and present a business concept from the perspective of a leader. Contestants propose innovative solutions such as new products and services, business model changes, and social issue resolutions. The goal is to identify what customers really want and create value for the business.

Internship Companies

We are accepting registrations from companies and organizations that understand the purpose of our activities and agree to accept students as interns. We will contact the registered representative at a later date.

Internship Host Company Registration Form

Outcomes of the Intensive Program

Production of promotional videos for local businesses

In the 2022 academic year, second-year students in the Faculty of Commerce will undertake a project to produce corporate promotional videos. To achieve this goal, they will intensively study relevant subjects over a two-month period from September to October. These include communication techniques such as interviewing (subject title: Communication (Course Title: Communication Theory and Practice), marketing strategy, and consumer behaviour (Course Title: Advertising and Sales Promotion). During a two-month period from September to October, they intensively studied these relevant subjects. While undertaking internships at local companies, they challenged themselves with work experience unavailable on campus. They listened to the unfiltered voices of business owners and distilled their sentiments into promotional videos (Course Title: Field Practice). The project did not end with video production alone. True to the Faculty of Commerce's ethos, we were able to propose ideas considering the ‘video's effectiveness’ and the ‘public relations strategy incorporating the video’.

Team	協力企業	制作動画
1A	Kabox Co., Ltd.	栄養価の高い野菜プチベール
1B	Kabox Co., Ltd.	魅力的な店長の菓子店
2A	Aichi Farm	大切に育てた羊の羊毛
2B	Aichi Farm	羊のふれあい体験
3A	Nagoya France Corp. Co., Ltd.	地域社会での環境活動
3B	Nagoya France Corp. Co., Ltd.	おしゃれなカフェとアーモンド
4A	Nonoyama Rattan Shop	自然の籐（とう）の職人技
4B	Nonoyama Rattan Shop	籐（とう）の持続的な消臭
5A	Arakawa Industry Co., Ltd.	魔法の水の「洗浄力」
5B	Arakawa Industry Co., Ltd.	エコな水を家庭へ世界へ
6A	Yakult Tokai	地域の健康をリードする
6B	Yakult Tokai	腸にやさしい地域活動

The Business Plan Competition

Wednesday, 7 December 2022 The final judging for the Second Business Plan Contest was held. This year, the panel comprised distinguished judges from various fields: Mr Masanori Kofuri, Mayor of Toyoake City, Aichi Prefecture; Ms Haruna Yamada, Ms Yuriko Nishiwaki, and Mr Hideo Fujiwara from the Transaction Banking Department, Mitsubishi UFJ Bank, Ltd.; Ms Ayano Tsuruta, CEO of Donguri Pit; Mr Takashi Okutani, Executive Officer (COCO) at Oisix Ra Daichi Co., Ltd., and Professor Yasutomi Kitahara from our university's graduate school. The proceedings took place in a solemn atmosphere.

For further details, please refer to the event report.