Ka Wai Chung

Biography

Dr. Chung received her Doctor of Business Administration (D.B.A.) with Merit from Hong Kong Baptist University. Prior to joining NUCB Business School, she was a faculty member at Hong Kong Metropolitan University, where she taught Strategic Management, International Business Management, and International Marketing. Complementing her academic career, she has extensive practical experience in sales, marketing, and international trade for small and medium-sized enterprises (SMEs) in Hong Kong. This hands-on business background directly shapes her research. Her current work focuses on strategic leadership, innovation management, digital transformation, and entrepreneurship, with a particular interest in the strategic evolution and dynamic capabilities of SMEs.