Academic Programs

BSc in Management

  1. TOP
  2. Degree Programs BBA/BSc/BA
  3. Management
  4. Publication
  5. 石井 正道
  6. Strategic Management for Discontinuous Innovation

Strategic Management for Discontinuous Innovation

石井 正道

Strategic management of discontinuous innovation

Strategic management of discontinuous innovation

What is discontinuous innovation? Discontinuous innovation is the creation of epoch-making products and services, which is essential for the sustainable development of companies. How was it created? Proposing strategic management suitable for Japanese companies based on successful cases. Easy-to-understand explanation of "Multiple Case Study Methodology for Theory Formation".