Academic Programs

BSc in Management

  1. TOP
  2. Degree Programs BBA/BSc/BA
  3. Management
  4. Publication
  5. 矢部 謙太郎
  6. Consumer Society and Contmporary Life: "Jean Baudrillard" as Analysis Tool

Consumer Society and Contmporary Life: "Jean Baudrillard" as Analysis Tool

矢部 謙太郎

Consumer Society and Contmporary Life: "Jean Baudrillard" as Analysis Tool

Consumer Society and Contmporary Life: "Jean Baudrillard" as Analysis Tool

Kentaro Yabe Gakubunsha

In this book, Bordrill's theory of consumer society, which tends to fall into a list of technical terms, and is therefore difficult to understand, is as plain as possible in order to make it easy for beginners to understand, from the perspective of sociology, especially "communication." I want to understand. Then, we aim to get readers to utilize Baudrillard's theory of consumer society as one of the effective theoretical frameworks for analyzing contemporary phenomena.

As the structure of this book, the basic idea of Baudrillard's theory of consumer society is presented in a compact form called "proposition" at the end of each lecture. By presenting propositions one by one in each lecture, readers will be able to understand Baudrillard's theory of consumer society gradually and step by step. I would like you to check in stages. (From "Postcard")