Today was held the second lecture of Prof. Goi's "Design Thinking". This class was focusing on the Design Company IDEO, and discussion followed.
While using the human-centered design thinking analysis method, students looked into IDEO. Until now, this design company has been supporting innovation in various fields in the world.


In today's reality where things are overflowing and innovation is needed in every industry, design thinking is now not just about the design industry, it is a competence that should be acquired by everyone. The participants of this class belong to the NUCB's Global BBA which lectures are all conducted in English. Students who come from about 30 countries benefit from this eclectic approach to gather opinions in response to the situations and to gain new awareness and learning.


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