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Promoting Local Businesses at “Ghibli Park” — NUCB Students Produce PR Videos (Aired on NHK, October 21)
#フィールドメソッド #インテンシブ教育プログラム #SDGs #インターンシップ #ジブリパーク #事業構想専攻 #Intensive Program
The School of Commerce’s “Field Practice” class was featured and broadcast on NHK.
Within the Intensive Education Program offered by the School of Commerce, Nagoya University of Commerce & Business (NUCB) provides high-quality, proactive learning through the effective combination of the “Case Method” (learning through discussion) and the “Field Method” (learning through experience). One such course, “Field Practice” taught by Professor Masahiko Kamekura, focuses on producing PR videos to promote local companies that sell regional specialties at Ghibli Park, which opened in November. The project was featured on NHK and aired on October 21, 2022, under the title:
“University Students Produce PR Videos to Promote Local Businesses at Ghibli Park” (NHK, October 21, 2022)
Intensive Education Program
The Intensive Education Program for second-year students in the School of Commerce provides hands-on, practical learning experiences. This year, students focused on creating corporate PR videos. Over a two-month intensive period (September–October), they studied subjects such as video production techniques, communication and interviewing skills, marketing strategies, and consumer behavior.
In the latter half of the course, students participated in internships with local companies, gaining valuable on-site experience that cannot be obtained in the classroom. By listening directly to the voices of company executives and conveying their messages through PR videos, the students contributed to enhancing the appeal and visibility of local businesses.
