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4th Business Plan Contest Held — Hosted by the School of Commerce
The final round of the 4th Business Plan Contest was held on Wednesday, December 14, 2024. This year, the contest welcomed a distinguished panel of judges: Mr. Hirotaka Kondō, Mayor of Nisshin City, Aichi Prefecture; Ms. Ayano Tsuruta, CEO of Donguri Pit LLC; Ms. Taeko Doughty, President of HB International Co., Ltd.; Mr. Shōji Mase, President of the NUCB Alumni Association; and Professor Yasutomi Kitahara of the NUCB Graduate School. The competition took place in a solemn yet highly engaging atmosphere.
Eight teams delivered passionate and creative presentations. Among the finalists, two teams consisted of first-year students, which inspired the audience. Observing students eagerly asked questions to help improve the proposed business plans, while the judges offered insights from a practical business perspective, resulting in lively and meaningful discussions. The presenting students responded sincerely to questions and learned valuable lessons on the perspectives and actions necessary to bring their ideas to life.
The Grand Prize was awarded to “SentrySpace,” a team of second-year Global BBA students. In his comments, Professor Kitahara of the NUCB Graduate School said, “There are two crucial elements in launching and sustaining a business: one is flexibility—ensuring your business is accepted by others; the other is conviction—believing in the value of your own ideas. From all the presentations in the final round, I could sense a strong conviction in the students’ ideas.” His words served as powerful encouragement to the participants.
At the NUCB School of Commerce, Intensive Program courses are offered from the first through the third year. Through the first-year course ‘Field Basics’ and the second-year course ‘Field Practice,’ students acquire and deepen knowledge through real-world experiences, culminating in the third-year course ‘Business Design Practice,’ where they develop business plans. Many of the plans selected for this year’s final round originated from these courses.
Final Results
The eight finalist teams received the following awards and words of encouragement from the judges:
| 最優秀賞 （商学部長賞） |
SentrySpace | Global BBA 2年 |
| 優秀賞 （同窓会会長賞） |
mamotto 〜あなたの代わりに守ります〜 | 商学部 1年 |
| アイデア賞 （後援会会長賞） |
ハミガキコネクト | 経営管理課程 2年 |
| 日本経営 奨励賞 | 中・小企業における CSR活動の代行サービス「絆connection」 | 商学部 3年 |
| 日本経営 奨励賞 | MoDA.〜毎日服えらび時間をカットする〜 | 商学部 3年 |
| 日本経営 奨励賞 | 女子大学生がターゲットの新洋服レンタルサービス「REN」 | 商学部 1年 |
| 日本経営 敢闘賞 | 高齢者の自己実現支援プラットフォーム「Life Echo」 | 経営学部 4年 |
| 日本経営 敢闘賞 | 0スタート塾 | 商学部 3年 |
NUCB Business Plan Contest
The Business Plan Contest is hosted by the School of Commerce at Nagoya University of Commerce & Business (NUCB), with sponsorship from the NUCB Alumni Association, the NUCB Parents’ Association, and Nihon Keiei Co., Ltd. Now in its fourth year, the contest began with 30 team entries, from which eight teams advanced to the final round after the preliminary screening. The final presentations determined the winners of each award.
At NUCB’s School of Commerce, the “Case Method (Discussion)” and “Field Method (Experience)” serve as two complementary pillars of education. By combining them intensively and synergistically, the School cultivates leaders who can respond effectively to the needs of industry and local communities. This contest represents the culmination of this approach—“designing business through field experience.”
