Don't Just Relate... Advocate! : A Blueprint for Profit in the Era of Customer Power

"Good relationship" is not enough. Thoroughly “advocate” your customers!

"Advocacy marketing" based on "trust".
The idea is to gain long-term trust by thoroughly pursuing the best for the customer, even if it temporarily violates the company's interests.
The concept must be something that can be incorporated into Japanese corporate culture and help build a competitive advantage. A must-read book for everyone involved in corporate activities, not to mention marketing personnel and managers.