The Basics of Marketing in the Digital Era

Introducing publications co-authored by Professor Takashi Yamaoka, a faculty member of the Faculty of Commerce! !!

This book gives you the basics and cutting edge of modern marketing!

How will the interpretation of traditional marketing change in a society where digital technology has penetrated?
A new marketing textbook that has been reorganized according to the current times.

INTRODUCTION 10 Articles What Marketers Should Obey in the Digital Age Chapter 1 What is Marketing?
Chapter 2 Understanding the entire process of marketing planning and execution Chapter 3 What is the marketing mix?
Chapter 4 Marketing Research Chapter 5 Environmental Analysis and Target Selection Chapter 6 Understanding Targets Deeply Chapter 7 Brand Strategy Chapter 8 New Product Development Chapter 9 Price Strategy and Channel Strategy Chapter 10 Communication Strategy Chapter 11 Shopper Marketing Chapter 12: Verifying the Effectiveness of Marketing In the End Let's Create New Marketing Digitally