Academic Programs

Global BBA

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Global BBA Curriculum

All the classes in our university are organized by the quarter system (the academic year is split into 2 semesters, equaling to 4 terms in total) and each class will be completed in a single term (lasting 7 weeks).

Utilizing the case method, each class lasts 200 minutes long (100 minutes x 2).

There will be a maximum of 5 classes per week, and in the majority of cases, students will have only one class per day. This allows ample time for the preparation of self-study of cases, extracurricular activities, and part-time work

Global BBA Program Map



The image above is an example of the program map of how a student can plan their time from enrolment through to graduation. Whilst not mandatory, the items listed in white offer a fantastic chance to experience other languages, cultures, as well as working experience through internships.


Global BBA Curriculum*

The first three years of the Global BBA program are pre-registered core courses, and Year 4 will offer elective opportunities for students.

The curriculum contains several Liberal Arts and introductory courses built into Year 1, providing a holistic and fundamental foundation.

As the program progresses, the content dives deeper into business fundamentals at the organizational level in Year 2, culminating with managerial and leadership perspectives in Years 3 and 4.

Case Writing is the capstone project of the Global BBA program and courses are organized throughout Years 3 and 4 through 4 seminars.  The submission of an Original Case (instead of a traditional thesis/dissertation that tends to be customary in an academic program) is a mandatory graduation requirement.

There are also NUCB Summer and Winter Programs available each year.


Global BBA Syllabus

Japanese Language Courses

A placement test will be conducted to select the best class for your level. Intermediate and Advanced Japanese language courses are also available for students that wish to progress their language skills.                  

Introductory Japanese 0
Introductory Japanese 1
Introductory Japanese 2
Introductory Japanese 3
Introductory Japanese 4

Year 1

Accounting Introduction to Accounting
Economics Introduction to Economics
Entrepreneurship Design Thinking
Finance Introduction to Finance
Law Introduction to Business Law
Law and The Environment
Management Business Negotiation
Introduction to Management
Doing Business in Japan
Marketing Introduction to Marketing
Mathematics Introduction to BBA Spring
Introduction to BBA Fall
Operations Operations Management
Political Science Introduction to Politics
International Relations
Sustainability Global Environmental Issues

Year 2

Accounting Managerial Accounting
Economics Business Economics
Entrepreneurship Design Science
Finance Financial Management
Management International Management
Business Model Design
Intercultural Management
Human Resources Management
Organizational Management
Strategic Thinking
Supply Chain Management
Organizational Behavior
Management Information Systems
International Business
Business Ethics
Service Management
Research Methods
Business Succession Planning
Data Visualization
Marketing Marketing Management
Marketing Research

Year 3

Accounting Financial Accounting
Financial Analysis
Case Writing Case Writing Seminar I
Case Writing Seminar II
Economics Economic Strategy
Industrial Organization
Competition Policy
Finance Corporate Finance
Mergers & Acquisitions
Management Stakeholder Management
Innovation Management
Platform Strategy
Understanding Japanese Organizations
Transforming Leadership
Leading Asian Business
Managing Family Business
Organization & Leadership
Marketing Brand Marketing

Year 4

Accounting Forensic Accounting and Fraud
Case Writing Case Writing Seminar III
Case Writing Seminar IV
Original Case (submission of paper)
Entrepreneurship Venture Business Research
Finance Digital Finance
Investment Analysis
Management Leading Multicultural Teams
Technology Management
Environmental, Social and Corporate Governance
New Business Development
Knowledge Management
Digital Transformation
Managerial Development
Strategic Change Management
Big Data and Analytics
Marketing Digital Marketing
Sustainability Leading the SDGs
International and Sustainable Development

Year 3 & 4: Focused Program Courses

Focused Program Courses are 1-credit courses at NUCB Business School, our Graduate School of Management, and they allow students to experience specific courses at the MBA level and to build their network.

Successful completion of a certain number of these courses can waive the written test requirement and offer eligibility for a scholarship to students who wish to pursue postgraduate studies at NUCB Business School (other requirements will be also applicable).

High Reliability Organizations
Driving Digital Marketing
Driving Digital Transformation
Developing Entrepreneurial Culture
Competing on Business Analytics and Big Data
Organizational Psychology

* Courses are subject to change.


Curriculum Policy


The curriculum policy is developed as follows in order to enable the fostering of all the abilities mentioned in the Diploma Policy, and the high standards will be ensured through continuous improvement (Assurance of Learning).

  • Liberal Arts courses are implemented throughout the university for all the students to gain a broad range of knowledge and a deep understanding of ethics
  • Specialized Subjects are implemented for deeper knowledge in the various specialized fields, and a learning path is designed for students to move from an introductory to an advanced level
  • Foreign language courses and international programs are implemented to foster adaptability in the international community
  • Domestic and international internships are implemented to develop practical abilities
  • Participant Centered Learning is implemented by using the Case Method at the core of the teaching method
  • Learning Goals (LGs), Learning Objectives (LOs) and grading criteria are detailed in each syllabus.

The Faculty of Management offers introductory courses in management and information technology areas as elementary Specialized Subjects in order to achieve the Diploma Policy, and lays the foundation for understanding corporate management and information technology management. The curriculum’s design enables a deeper academic understanding through Specialized Subjects covering various disciplines, such as business analysis, corporate management, business succession, and information technology management, and takes into account everyone’s future career paths.