Academic Programs

Global BBA

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  4. Global BBA Curriculum

Global BBA Curriculum

All the classes in our university are organized by the quarter system (the academic year is split into 2 semesters, equaling to 4 terms in total) and each class will be completed in a single term (lasting 7 weeks). Utilizing the case method, each class lasts 200 minutes long (100 minutes x 2). There will be a maximum of 5 classes per week, and in the majority of cases, students will have only one class per day. This allows ample time for the preparation of self-study of cases, extracurricular activities, and part-time work

Global BBA Program Map

The image is an example of the program map of how a student can plan their time from enrolment through to graduation. Whilst not mandatory, the items listed in white offer a fantastic chance to experience other languages, cultures, as well as working experience through internships.

Global BBA Curriculum

The first three years of the Global BBA program are pre-registered core courses, and Year 4 will offer elective opportunities for students. The curriculum contains several Liberal Arts and introductory courses built into Year 1, providing a holistic and fundamental foundation. As the program progresses, the content dives deeper into business fundamentals at the organizational level in Year 2, culminating with managerial and leadership perspectives in Years 3 and 4. Case Writing is the capstone project of the Global BBA program and courses are organized throughout Years 3 and 4 through 4 seminars.  The submission of an Original Case (instead of a traditional thesis/dissertation that tends to be customary in an academic program) is a mandatory graduation requirement. There are also NUCB Summer and Winter Programs available each year.

Global BBA Syllabi

Japanese Language Courses

Japanese language courses are split into 6 different levels. A placement test will be conducted to select the best class for your level. Intermediate and Advanced Japanese language courses are also available for students that wish to progress their language skills.    

Introductory Japanese (1 - 4)
Pre Intermediate Japanese (A / B) 
Intermediate Japanese (A / B)*
Advanced Japanese (A / B)*
Advanced Japanese Communication in Multicultural Contexts (A / B)*
Intercultural Communication (異文化コミュニケーション)*
Expression and Context in Japanese Language (言語表現法)*

Year 1

Mathematics Introduction to BBA Spring/Fall
Business Calculus
Quantitative Analysis
Economics Introduction to Economics
Accounting Introduction to Accounting
Finance Introduction to Finance
Marketing Introduction to Marketing
Entrepreneurship Design Thinking
Management Introduction to Management
Operations Management
Doing Business in Japan
Business Negotiation
Sustainability Global Environmental Management and Economics
Law Introduction to Business Law
Law and the Environment

Year 2

Economics Business Economics
Accounting Managerial Accounting
Finance Financial Management
Marketing Marketing Management
Marketing Research
Entrepreneurship Business Model Design
Design Science
Management Organizational Management
Human Resources Management
Strategic Thinking
Organizational Behavior
Business Succession Planning
Supply Chain Management
International Management
Business Plan
Business Ethics
Service Management
Research Methods
Technology Data Visualization
Management Information Systems

Year 3

Economics Economic Strategy
Accounting Financial Analysis
Financial Accounting
Finance Corporate Finance
Financial Econometric Modeling
Marketing Brand Marketing
Global Marketing
Sustainability International CSR and Sustainable Business
Management Stakeholder Management
Innovation Management
Platform Strategy
Organization & Leadership
Managing Family Business
Understanding Japanese Organizations
Leading Asian Businesses
Managerial Development
International Comparative Management
Case Writing Case Writing Seminar I
Case Writing Seminar II

Year 4

Accounting Sustainability Accounting
Finance Investments in Japan
Marketing Digital Marketing
Consumer Research
Entrepreneurship New Business Development
Management Knowledge Management
Operation Excellence
Operations Business Logistics Management
Sustainability ESG
Leading the SDGs
Leading Sustainable Businesses
Political Science Global Issues
International Relations
Technology Business Analytics
Data-Driven Decision Making
Technology Management
Big Data and Analytics
Digital Transformation
Case Writing Case Writing Seminar III
Case Writing Seminar IV

Specialization Streams

Streams Course Title
Digital Transformation Business Analytics
Big Data and Analytics
Technology Management
Data-Driven Decision Making
Digital Transformation
Digital Marketing
Sustainable Business ESG
Leading the SDGs
Sustainability Accounting
Leading Sustainable Businesses
Business Transformation Leading Multicultural Teams
New Business Development
Knowledge Management
Transforming Leadership
Consumer Research
Operational Excellence

Year 4 electives are organized in the above 3 streams; it is possible to mix and match between streams to make a customized stream. These streams are a series of area-specific courses that provide specialization in a particular field of study to prepare for the current business environment and the corresponding fields of work, while providing managerial & leadership perspectives.

As electives, they provide you the flexibility to choose which and how many course(s) you want to register during Year 4, as per your own choice and preferences.

E.g. In Term 1, as part of the Digital Transformation stream, you can choose to register for 'Technology Management' and 'Big Data and Analytics'. But you can also choose to only register for 'ESG' and 'Big Data and Analytics'. Alternatively, you are also able to choose to register for all the available Year 4 courses.

*The above information may be subject to adjustments over time.

Year 3 & 4: Focused Program Courses

Focused Program Courses are 1-credit courses at NUCB Business School, our Graduate School of Management, and they allow students to experience specific courses at the MBA level and to build their network.

Successful completion of a certain number of these courses can waive the written test requirement and offer eligibility for a scholarship to students who wish to pursue postgraduate studies at NUCB Business School (other requirements will be also applicable).

High Reliability Organizations
Driving Digital Marketing
Driving Digital Transformation
Developing Entrepreneurial Culture
Competing on Business Analytics and Big Data
Organizational Psychology

* Courses are subject to change.

Curriculum Policy

The curriculum policy is developed as follows in order to enable the fostering of all the abilities mentioned in the Diploma Policy, and the high standards will be ensured through continuous improvement (Assurance of Learning).

  • Liberal Arts courses are implemented throughout the university for all the students to gain a broad range of knowledge and a deep understanding of ethics
  • Specialized Subjects are implemented for deeper knowledge in the various specialized fields, and a learning path is designed for students to move from an introductory to an advanced level
  • Foreign language courses and international programs are implemented to foster adaptability in the international community
  • Domestic and international internships are implemented to develop practical abilities
  • Participant Centered Learning is implemented by using the Case Method at the core of the teaching method
  • Learning Goals (LGs), Learning Objectives (LOs) and grading criteria are detailed in each syllabus.

The Faculty of Management offers introductory courses in management and information technology areas as elementary Specialized Subjects in order to achieve the Diploma Policy, and lays the foundation for understanding corporate management and information technology management. The curriculum’s design enables a deeper academic understanding through Specialized Subjects covering various disciplines, such as business analysis, corporate management, business succession, and information technology management, and takes into account everyone’s future career paths.