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Ya Ru, Fundação Getulio Vargas, Brazil

Ya Ru (Brazil)

Originally from Rio de Janeiro, Brazil, Ya Ru is a bachelor's student at Fundação Getulio Vargas (FGV). With a strong interest in business and entrepreneurship, Ya Ru chose to study at NUCB to explore Japan's unique market and consumer culture, hoping to build lasting business bridges between Brazil and Japan in the future.

Can you tell us a little about yourself and what inspired you to choose NUCB and study in Japan?

My name is Ya Ru, and I am a third-year bachelor's student at Fundação Getulio Vargas (FGV) in Brazil. I chose to join the exchange program at NUCB, in Japan because my goal is to gain a deeper understanding of the Japanese market and consumer behavior. In the future, I hope to use this knowledge to become an entrepreneur and build strong business connections between Brazil and Japan.

What has been one of your favorite classes so far and why?

My favorite class has been Strategic Thinking. Through the case-method teaching style, the professor does an excellent job of connecting business frameworks with real-world case studies. It has helped me to understand how strategic decisions translate into actual business outcomes.

Which accomodation do you stay at and can you tell me a little bit about your experience there?

Higashiyama Annex Residence

I'm currently living in the Higashiyama Annex, one of NUCB's residences. It is a shared-house type of accomodation. Although the commute to campus takes just over an hour, I think it's well worth it. The house is spacious and beautiful, and having my own private room while sharing the common areas with other students is a great balance. What I enjoy most is the location—it's close to downtown Nagoya, making it easy to explore the city, try new restaurants, and enjoy everything the area has to offer.

How do you spend at typical day at NUCB?

My daily routine is fairly straightforward. I spend the day attending classes, head to the gym afterward, and occasionally enjoy a meal with friends at a local restaurant before heading home.

What advice would you give to students who are nervous about living abroad for the first time?

I would like to say to remember that even students who seem confident are probably feeling nervous too. You don't need to have everything figured out from day one. Take things one step at a time, explore at your own pace, and enjoy every moment of the experience.

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